Lessons from Amsterdam: How to make cycling easy and fun

Moving Beyond the Automobile

At home in Toronto, I ride my bike all the time. I ride for commuting, for leisure, for travel, and for shopping. Most of the time I wouldn’t dare ride without a helmet, and most of the time I ride by myself. I often wear more athletic clothes when I cycle, and many others do the same. I can even hear my mom’s voice ringing in my head when I leave on a ride “make sure you wear a helmet!”.

So, imagine my surprise when I arrived in Amsterdam and saw Dutch cyclists riding without helmets, side-by-side, and in normal clothing.

20170624_150354704_iOS (2) What is this strange world? No helmets, and no Lycra!

My three weeks in the Netherlands has dramatically shaped the way I think about cycling, and in particular, my perspective on the way we talk about cycling. I’ve come to realize that in its current state, public messaging…

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